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OMM 615 OMM615 WEEK 4 ASSIGNMENT CONSUMER PROMOTIONS

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OMM 615 Week 4 Assignment Consumer Promotions

Select one product. In a two- to four-page paper (excluding the title and reference pages), describe the 7 different types of consumer promotions shown in Table 6.2 of the text and assess how each of the 7 types would be applied to your product. Determine which strategy is the most effective and why.
The paper

Must be two- to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
o Titleofpaper

o Student’sname
o Course name and number o Instructor’sname
o Datesubmitted

Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the
Ashford Writing Center.

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