OMM 615 OMM615 WEEK 2 ASSIGNMENT IMC TACTICS

OMM 615 Week 2 Assignment IMC Tactics

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper (excluding the title and references pages) analyze whether or not the tactics are effective, and why. Provide any recommendations for improvement.

The paper

Must be two to four double-spaced pages in length (not including title and references pages) and
formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
o Titleofpaper
o Student’sname
o Course name and number o Instructor’sname
o Datesubmitted

Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the
Ashford Writing Center.