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OMM 615 OMM615 WEEK 1 ASSIGNMENT CONCEPT OF BRANDING

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OMM 615 Week 1 Assignment Concept of Branding

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Write a two to four page paper assessing the steps in creating brand equity.

The paper

Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following: o Titleofpaper
o Student’sname

o Course name and number o Instructor’sname
o Datesubmitted

Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the
Ashford Writing Center.

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