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MKT 625 Week 3 Assignment Communication, Media and Consumer Behavior

In communications, the credibility of the source is a vital element in message persuasiveness. In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service. Blogs and, websites like, and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions.

In a four- to five- page paper do the following:

Describe how consumers utilize social networks to make decisions and contrast this with the pre-social
media era. Provide examples
How have sites like and empowered consumers? How credible do consumers
view the content on these sites? Why?
What is the role and impact of blogging on consumer behavior? Is blogging perceived to be more
accurate than advertisements in general? Why?
How have smartphones and downloadable Apps affected consumer attitude and behavior?
Your paper should be four-to five-pages in length (not including the title and reference pages) and include at least two scholarly sources from the Ashford University library, in addition to the text. The paper should be formatted according to APA style as outlined in the Ashford Writing Center. Integrate and apply the concepts from the learning in your paper.

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