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MKT 625 MKT625 WEEK 1 ASSIGNMENT MARKET SEGMENTATION

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MKT 625 Week 1 Assignment Market Segmentation

Using an organization and a product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic, including the VALs categories,(see Chapter 3) that might be used to identify and target potential consumers for the chosen product. Evaluate each segmentation strategy, and determine which specific strategy (or strategies) might be appropriate for the chosen product.

Submit a four-to five- page paper (not including title and reference pages). In addition to the course text, utilize at least three scholarly sources from the Ashford University Library and format your paper according to APA style as outlined in the Ashford Writing Center.

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