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MKT 421 Week 2 Discussion Marketing Strategy

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MKT 421 Week 2 Discussion Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday…

Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:

Why is marketing research important to the development of a marketing strategy?

Class, do you believe that focus group research can be conducted effectively online? What things can be done to assure that the marketing research focus group studies online can be done in an effective and conclusive way?

As related to segmentation and target marketing, consider the following: Many people are skeptical of direct mail marketing since response rates are usually low – 1 or 2% is considered par. CLASS, WHAT STEPS CAN BE TAKEN TO DRAMATICALLY IMPROVE THE RESPONSE RATE OF DIRECT MARKETING?

How has the Internet affected marketing research? As a part of your answer address time, cost, approaches, or validity.

Due Monday…

Reply to at least two of your classmates. Be constructive and professional in your responses.

MKT 421 Week 2 Discussion Marketing Strategy

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