MKT 421 Week 1 Discussion Emerging Competitors

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MKT 421 Week 1 Discussion Emerging Competitors

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MKT 421 Week 1 Discussion Emerging Competitors

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to any one of the following in a minimum of 175 words by replying to one of the threads below:

How can a company’s marketing team ensure they identify newly emerging competitors quickly so the team can plan and execute an effective marketing strategy in response to these competitors?

What is customer relationship management (CRM)… How would you define it? How does VALUE relate to CRM?

How does your company’s mission statement influence marketing decisions? (If you do not work for a company or don’t know the mission statement, choose a company that you do know their mission statement and use that.)

Over the past many years, I have developed the following as some important rules/criteria as guidelines for marketers. I thought this might be a good time to share it with you, and get your thoughts. Please review the following and let me know if you have any questions or comments. What is your favorite one?

The Ten Commandments of Marketing

Know Thy Customers
Know Thy Competition
III.   Thou Shalt Have the Most Differentiating USP

The Marketer Shall Covet a Marketing Orientation Through Communication
Market Segmentation is Vital
VII.  Thou Shalt Maximize Integrated Marketing

VIII. Measure, Track, Control and Adjust

Thou Shalt “Sponge and Plum”
Thou Shalt Steal What Other Have Used Successfully

Due Monday

Reply to at least two of your classmates. Be constructive and professional in your


MKT 421 Week 1 Discussion Emerging Competitors

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