MHA 506 Week 5 Individual Assignment Marketing Matrix
Instructions: Create a matrix that contrasts the differences between marketing in for profit and not-for-profit health care organizations. Include the following in your matrix:
- Centralized versus decentralized format of management
- Strategic goals of the organizations
- Variation in the access to the capital market
- Strategic marketing differences between these two types of organizations
- Quality attributes of the two types of organizations
- The management of pricing and volume Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.
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