MHA 506 ENTIRE COURSE


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MHA 506 ENTIRE COURSE

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MHA 506  ENTIRE COURSE
 
 
WEEK  1

MHA 506 Week 1 Individual Assignment Week One Discussion Board

 

Instructions: Review and consider the content you covered during Week One. Post a 260- to 350-word response to the following question as a New Message into the discussion area:   

  • Is marketing in health care unique from other industries? If so, how is it different? If not, should it? Cite at least 1 peer-reviewed, scholarly, or similar reference. Format your citations according to APA guidelines. Read and respond to two of your colleagues' responses with feedback or suggestions regarding their thoughts.

 

MHA 506 Week 1 Individual Assignment Health Care Advertising

 

Instructions: Open your browser and search for recent health care advertisements from similar health care services, facilities, or other health sector related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design). Select three advertisements and deconstruct each one to evaluate the marketing strategies employed. Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design. Consider the following when writing your paper:   

  • Trade-offs
  • Personal cost
  • Incentives
  • Open trade
  • Marketing strategy(s) employed
  • Targeted demographics
  • Value exchange
  • "Five Cs" framework Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

WEEK  2

MHA 506 Week 2 Individual Assignment Week Two Discussion Board

 

Instructions: Review and consider the content you covered during Week Two. Post a 260- to 350-word response to the following questions as a New Message into the discussion area:   

  • What marketing challenges would ensue should a major health care provider drop a service that is socially popular but economically unprofitable?
  • What marketing plan could be taken to minimize negative perception by the community? Cite at least 1 peer-reviewed, scholarly, or similar references. Format your citations according to APA guidelines. Read and respond to two of your colleagues' responses with feedback or suggestions regarding their thoughts.

 

MHA 506 Week 2 Learning Team Assignment Introduction and Situation Overview

 

Instructions: Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

 

WEEK  3

MHA 506 Week 3 Individual Assignment Week Three Discussion Board

Instructions: Review and consider the content you covered during Week Three. Post a 260- to 350-word response to the following questions as a New Message into the discussion area:   

  • How do you define superior customer value in health care services?  
  • How do you define the cost of health care services, and is the true cost known? Cite at least 1 peer-reviewed, scholarly, or similar references. Format your citations according to APA guidelines. Read and respond to two of your colleagues' responses with feedback or suggestions regarding their thoughts.

 

MHA 506 Week 3 Individual Assignment BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix

Instructions: The life cycle of any product or service is key in the development of a marketing strategy. As corporate goals or consumer interests change, so will products or services. External to an organization will also be the impact of technological advancements and regulatory changes on product and service development and life cycle. Conduct an internet search for "BCG Growth-Share Matrix" and "GE/McKinsey Nine Cell Matrix" and learn how these tools are used to build strategic plans. Write a 2- to 3-page paper that explains how BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices are used in the health care industry to build strategic plans and how marketing can use them in the creation of marketing plans and communicating to their audience and service/product lines. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

MHA 506 Week 3 Learning Team Assignment Goals/Objectives and Marketing Strategy

 

Instructions: Write a minimum of 2 pages for the Goals/Objectives and Marketing Strategy portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

WEEK  4

MHA 506 Week 4 Individual Assignment Week Four Discussion Board

Instructions: Review and consider the content you covered during Week Four. Post a 260- to 350-word response to the following questions as a New Message into the discussion area:   

  • Drug companies are pursuing collaborative efforts with other companies to manage in the world of pharmacogenomics and individualized medicine.
  • What are some examples of these collaborative efforts being pursued by pharmaceutical companies?     •  The National Institute of Health is establishing collaborative efforts through the Accelerated Medical Partnership (AMP) program. What is AMP, and how is this working? Cite at least 1 peer-reviewed, scholarly, or similar reference. Format your citations according to APA guidelines. Read and respond to two of your colleagues' responses with feedback or suggestions regarding their thoughts.

 

MHA 506 Week 4 Individual Assignment Tactics and Implementation

 

Instructions: Write a minimum of 2 pages for the Tactics and Implementation portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

WEEK  5

MHA 506 Week 5 Individual Assignment Week Five Discussion Board

 

Instructions: Review and consider the content you covered during Week Five. Post a 260- to 350-word response to the following questions as a New Message into the discussion area:   

  • Identify one or two health care organizations that have a negative brand image.
  • What event or series of events led the organizations to this situation?
  • What branding strategy(s) would need to be implemented to restore a tarnished brand? Cite at least 1 peer-reviewed, scholarly, or similar reference. Format your citations according to APA guidelines. Read and respond to two of your colleagues' responses with feedback or suggestions regarding their thoughts.

 

MHA 506 Week 5 Individual Assignment Marketing Matrix

 

Instructions: Create a matrix that contrasts the differences between marketing in for profit and not-for-profit health care organizations. Include the following in your matrix:   

  • Centralized versus decentralized format of management
  • Strategic goals of the organizations
  • Variation in the access to the capital market
  • Strategic marketing differences between these two types of organizations
  • Quality attributes of the two types of organizations
  • The management of pricing and volume Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

MHA 506 Week 5 Individual Assignment Control and Exhibits

 

Instructions: Write a minimum of 2 pages for the Control and Exhibits portions for your Marketing Plan to address the situation in the case study. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

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