HCS 490 Week 4 Individual Assignment Benchmark Assignment—Health Care Access Options
Instructions: Research the following in your community or surrounding area:
- One walk-in clinic, such as urgent care
- One retail clinic in your local grocery store or drug store
- No appointment physician's office Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:
- Analyze the changing landscape of the health care system.
- Differentiate the various places health care is delivered.
- Analyze what impact cultural demographics have on the health care market.
- Analyze the targeted audience of the clinic or office based on cultural demographics.
- Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
- Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
- Differentiate what effect different generations have on the health care market.
- Analyze the targeted audience of the clinic or office based on generational demographics.
- Differentiate the effectiveness of the marketing approach for the clinic or office to various generations. • Differentiate the marketing techniques that could be used to improve the marketing within different generations.
- Analyze the impact of media and social networking on consumer choices. Format your assignment according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references to support your paper. Click the Assignment Files tab to submit your assignment.
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