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HCS 490 ENTIRE COURSE

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HCS 490 ENTIRE COURSE
 

 

WEEK  1

 

HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care

 

Instructions: Write a 1,050- to 1,400-word reflection that details the changing landscape of the health care system. Include the following:   

  • Explain shifts currently taking place in the health care system.
  • For example, consider the shift from acute care to wellness and prevention and the shift in accountability.
  • Describe current and potential challenges with the health care system.
  • Identify health care costs for consumers.
  • Consider how the costs for consumers have evolved.
  • What are consumers' reactions?
  • Explain how the health care system is handling challenges.
  • Are they effective? Cite 2 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

WEEK  2

 

HCS 490 Week 2 Individual Assignment Staying Relevant Simulation Reflection

 

Instructions: Part 1: Individual Each team member will complete the Staying Relevant simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, you will use the information composed as an individual in Part 2 of the learning team assignment. Compose the email requested at the end of simulation. The email proposal should include:   

  • Objectives and target audience for the project
  • A thorough review of the website and social media page
  • Specific details on how the website and social media page could be improved
  • New ideas and how they could be implemented for Bright Road Part 2: Learning Team Write a 1,050- to 1,400-word reflection regarding the simulation and its importance in the course or in potential careers. Include the following:
  • Summarize key points of the simulation.
  • Explain the relevancy of the simulation to the course and to potential careers.
  • As a team, develop at least three questions you would have asked during this meeting to provide you with additional information needed.
  • As a team, summarize your thoughts from the individually written emails regarding:
  • Specific details on how the website and social media page could be improved
  • New ideas and how they could be implemented for Bright Road Cite 3 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

HCS 490 Week 2 Individual Assignment Case Study Comparisons

 

Instructions: Health care reform has made insurance accessible to everyone. As a consumer, it is important to be able to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs. Complete the Case Study Comparisons worksheet. Click the Assignment Files tab to submit your assignment.

 

WEEK  3

 HCS 490 Week 3 Individual Assignment Marketing Strategy Template Research

 

Instructions: It is important to understand that there are a variety of marketing and communication strategies available and used within the industry. Your team will conduct research on the internet to explore the marketing and communications strategy templates as well as discuss the importance of different templates used in marketing. Write a 350- to 700-word summary based on your findings. Include the following:   

  • Identify 2 marketing strategy templates and 2 communication strategy templates.
  • Describe the components that make up each strategy template.
  • Describe the appropriate marketing use of the templates researched.
  • Explain the similarities and differences of the marketing and communication strategy templates you have researched. Cite 4 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

HCS 490 Week 3 Individual Assignment Community Program

 

Instructions: The local health department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a proposal for the new program based on research of the area.  Research and identify your local community. Select 1 of the following programs:  

  • Smoking cessation
  • Weight loss or nutrition
  • Senior-themed programs
  • Community health improvement plans Create a 2-page proposal and include the following:
  • Describe the program you selected.
  • Address why you selected the program.
  • Describe the cultural demographics of your community.
  • Explain the age breakdown of your community.
  • Describe how demographics and age affect your local health care market.
  • Identify the major health needs of the community.
  • Include a comparison of your community to the national health care market.
  • Identify the local wellness programs and their effect on health care costs.
  • Identify recommendations for how you might market to your local community. Cite 2 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

WEEK  4

 

HCS 490 Week 4 Learning Team Assignment Communication Strategy

 

Instructions: Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon. Choose 1 of the following initiatives:   

  • Health spa launching a new weight loss treatment
  • Insurance company launching a new medical product for the exchange
  • Hospital system launching a new diabetes program
  • Medical device manufacturer launching a new metal alloy prosthesis
  • Select your own company and product with approval from your instructor Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:
  • Differentiate between the types of communication that could be used when marketing to different generations.
  • Describe how you will use an integrated campaign to reach your target audience.
  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy. Cite 3 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

HCS 490 Week 4 Individual Assignment Benchmark Assignment—Health Care Access Options

Instructions: Research the following in your community or surrounding area:   

  • One walk-in clinic, such as urgent care
  • One retail clinic in your local grocery store or drug store
  • No appointment physician's office Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:
  • Analyze the changing landscape of the health care system.
  • Differentiate the various places health care is delivered.
  • Analyze what impact cultural demographics have on the health care market.
  • Analyze the targeted audience of the clinic or office based on cultural demographics.
  • Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
  • Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
  • Differentiate what effect different generations have on the health care market.
  • Analyze the targeted audience of the clinic or office based on generational demographics.
  • Differentiate the effectiveness of the marketing approach for the clinic or office to various generations. •  Differentiate the marketing techniques that could be used to improve the marketing within different generations.   
  • Analyze the impact of media and social networking on consumer choices. Format your assignment according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references to support your paper. Click the Assignment Files tab to submit your assignment.

 

WEEK  5

 HCS 490 Week 5 Learning Team Assignment Marketing Simulations


Instructions: Review the simulations provided in Weeks Three, Four, and Five. As a team, select and complete one of the following simulations: Week Three   

  • Advertising simulation
  • Recovery and Retention Week Four
  • How Are We Doing Week Five
  • Patient Engagement Write a 1,050- to 1,400-word reflection regarding the simulation and its importance to the course or to your potential career. Include the following:
  • Summarize key points of the simulation.
  • Explain the relevancy of the simulation to the course and to your potential career.
  • Explain the importance of relevancy and engagement to the health care consumer.
  • Explain how advances in technology and medicine may enable consumers to make healthy or unhealthy choices. Cite 3 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment.

 

HCS 490 Week 5 Individual Assignment Benchmark Assignment—Marketing Strategy

 

Instructions: Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy: Section 1: General Product Information   

  • Describe the health care company or product
  • Describe how you will market your health care company or product.
  • Describe how the marking plan will differ from other marketing plans currently available to consumers. •  Describe the value of the services offered by your health care company or product. Section 2: Consumers   
  • Differentiate health care access options for consumers.
  • Differentiate the health care access options that are available to your target audience.
  • Analyze how the health care access options will affect how you market to your target audience.
  • Analyze how consumers communicate health care access options.
  • Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.  Section 3: Impact of Outside Agencies   
  • Analyze the impact government agencies have on products and services that are available to the health care consumer. Section 4: Impact of Regulations
  • Analyze the effect of health care reform on the health care consumer products and services.
  • Analyze how health care reform will affect your target audience.
  • Analyze how health care reform will affect how you market to your target audience. Section 5: Anticipating the Changing Market
  • Explain how consumer's options for health care are changing.
  • Explain how you will ensure the health care company or product is relevant to the consumer. Section 6: Importance of Market Strategy
  • Explain why all of these factors are important for your marketing strategy. Format your assignment consistent with APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references. Click the Assignment Files tab to submit your assignment.

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