COM 520 Week 4 Individual Assignment Corporate News Release Assignment


Ask a Question

COM 520 Week 4 Individual Assignment Corporate News Release Assignment

Sale price $15.00 Regular price $30.00

COM 520 Week 4 Individual Assignment Corporate News Release Assignment
 
Choose an organization with which you are familiar. Search the organization's website for a recent news release. Titles might include words such as public relations, media relations, or news. 
Locate a recent electronic version of a corporate news release featuring a positive announcement (such as a new product, a positive earnings report, a new hire, an award for excellence) and one that addresses some negative news (such as a negative earnings report or a recall notification). 
Write two 500-word business e-mails addressed to the public relations team responsible for writing the corporate news releases. In one e-mail, offer your critique of the effectiveness of the positive news release, and critique the negative news release in the other e-mail. 
Include a short description of the main differences between a news release and a general corporate statement presented on a website or in corporate information. 
Address the following items:
Who was the target audience? (Remember that news releases are designed for media publications as opposed to the general public.)
Was the headline clear and to the point?
Did the news release contain any jargon or language that was too complex or unclear?
Was the news release informational or promotional? List elements that support your claim.
Was the writing style professional?
How did word choice help to convey the tone of the story? Provide examples.
Did the news release contain any elements that might be interpreted as misleading or vague?
Which elements might have further enhanced this news release?
Did the news release contain links to additional information such as photos, video, or audio content? If so, describe the effect. If not, describe which elements might have been helpful to include. 
Include a link to the news releases in your critiques. 
Follow the sample business e-mail, located in the Center for Writing Excellence: Tutorials & Guides section, to help you prepare your e-mail. Under the Samples heading, click the Business Writing link.
Click the Assignment Files tab to submit your assignment.

Questions & Answers

Have a Question?

Be the first to ask a question about this.

Ask a Question