The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.
Research at least three CRM packages.
Select one product for the manufacturing company.
Create a 10- to 12-slide, multimedia-rich presentation with speaker notes and references for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:
• A comparison table that compares the pros and cons of each package.
• Why the chosen package is most appropriate
• How this software will be an improvement over their current methods
• How the chosen CRM package will fit into the overall enterprise of the organization
• Benefits the customer can expect as a result of implementing the new software
Submit your assignment.
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