BUSI614 Module 5 Qualitative Assignment 4 (Liberty University)
Discuss the role that marketing research can play in helping Subaru understand why its customers are devoted to the brand.
In order to expand market share in the current hypercompetitive automobile market, Subaru must foster and build customer loyalty. Define the management decision problem.
Define at least 4 marketing research questions based on the above management decision problem.
Discuss the role of qualitative research in understanding the devotion of consumers to a particular automobile brand.
Which specific qualitative research technique(s) should be used and why?
If a survey is to be conducted to understand consumer preferences for various automobile brands, which survey method should be used and why?
Can Subaru make use of causal research? If yes, how?
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