BUS 475 Week 2 Individual Assignment Strategic Plan, Part I Conceptual


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BUS 475 Week 2 Individual Assignment Strategic Plan, Part I Conceptualizing a Business

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Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

  • Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
  • Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
  • Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
  • Analyze how the vision, mission, and values guide the organization’s strategic direction.
  • Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper according to APA guidelines.
Prepare to discuss this assignment with the class.

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