BUS 475 Week 2 Individual Assignment Business Model and Strategic Plan


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BUS 475 Week 2 Individual Assignment Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

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Use the University of Phoenix Material: Business Model and Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources. Note that the outline refers to the way your final paper will be compiled in Week 5. This week you are completing Part I. Follow the instrutions below. 
Review the grading guide in the materials section. This is the rubric your instructor will use when assessing your submission.
 
Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following:
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Describe how the division addresses customer needs and achieves competitive advantage.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Explain how the vision, mission, and value of the new division align with the company's mission and vision.
Summarize how the vision, mission, and values guide the division's strategic direction.
Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

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