BUS 354 Module 5 Homework Assignment (AIU Online)
PART I: SHORT RESPONSE
1.Identify a recent example of a corporation accused of false or deceitful advertising. How did it justify the claims made in its ad? Do you agree or disagree with the claims? Explain.
2.In a few paragraphs, explain your opinion of whether advertising industry requires regulation.
3.Can you think of an instance when you or someone you know was affected by corporate negligence in terms of product safety standards? If so, did you communicate the problem to the company? Did it respond to the complaint? Characterize the response. How could or should the company have responded differently?
4.Do you believe cigarette, cigar, and pipe smoking should be banned from all public places where passive smoking can affect nonsmokers? Explain. Use the following (or other) Web sites to argue your position: www.cdc.gov; www.tobacco.org; www.thetruth.com; www.trytostop.org; www.cancer.org; www.getoutraged.com.
5.Find a recent article discussing environmental damage caused by a corporation’s activities. Recommend methods the firm in the article should employ to reduce harmful effects on the environment.
6.Using LIRN (please visit the ARC for a guide on how to use LIRN successfully), find an article discussing an innovative way in which a corporation is helping the environment. Explain why the method is innovative and whether you believe the method will really help the environment or will only help the company promote its image as a good citizen.
PART II: CASE STUDIES
Case 16 – Seeking Two Kinds of Green: Richard Branson’s Venture into Biofuels
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