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BUS 350 BUS350 WEEK 3 DQ 1 FUNCTIONAL THEORY OF ATTITUDES

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BUS 350 Week 3 Discussion 1 Functional Theory of Attitudes

Functional Theory of Attitudes. In chapter 7 of your textbook, Daniel Katz’s functional theory of attitudes is discussed. For each of the four functions discussed, develop a list of attitudes towards three brands that you have had experience with. Have your attitudes changed over time? Respond to at least two of your classmates’ postings.

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