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BUS 350 BUS350 WEEK 1 DQ 2 INFLUENCING THE SENSES

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BUS 350 Week 1 Discussion 2 Influencing the Senses

Influencing the Senses. Bradford and Desrochers raise interesting ethical issues in their discussion of scents and the influence on consumers. The covert objective ambient scent (COAS) is a scent that is just below our olfactory threshold, but is above the threshold for our brain to detect. Construct a covert objective ambient scent scenario and evaluate the benefits and detriments to the organization and the individual. Respond to at least two of your classmates’ postings.

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