BUS 317 Week 5 Final Paper
Focus of the Final Paper
Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor approval). Your paper must:
Define the advertising topic.
Describe its effect on the advertising industry.
Explain how this advertising topic might aid managers in using the advertising campaign to achieve business
Describe the role the topic plays on consumer behavior.
Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in
the Ashford University Library.
Suggested Advertising Topics:
Advertising in the 21st century
Ethical and Social responsibility in advertising
Advertising to children
Public service announcements
Media planning and buying
Advertising media (radio, television, print, digital)
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