BUS 317 Week 4 Discussion 2 Media Planning & Buying\n\nMedia Planning & Buying. Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.). How does an organization measure the effectiveness of an advertising campaign?\n\nRespond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. \n\n
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