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BUS 317 Week 2 Discussion 2 Creative Strategy

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BUS 317 Week 2 Discussion 2 Creative Strategy\nCreative Strategy. Identify a minimum of three of the most important issues that must be considered when writing the creative strategy and objectives for an advertising campaign. Interpret the steps and issues and evaluate how each component affects buying behavior.\nRespond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. \n \n\n

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