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BUS 317 Week 1 Quiz

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Question 1.

Question :

Within Jon's perception process, the smell of sawdust at the lumber yard was an example of a stimulus.

Question 2.

Question :

Which of the following statements about local advertising is true?

Question 3.

Question :

Tina is a new student at a private academy. She values the opinions of her new classmates and tries to dress just like them. She watches the same television shows they watch and tries to copy their hair style and the way they stand. For Tina, her new classmates are a(n):

Question 4.

Question :

The _____ refers to the bundle of values built into a product aimed at satisfying various functional, social, psychological, economic and other consumer needs and wants.

Question 5.

Question :

In a decentralized advertising system, the company sets up separate ad departments for different divisions, subsidiaries, regions, brands or other categories that suit the company's needs

Question 6.

Question :

The _____ element of the marketing mix includes the way the product is designed and classified, positioned, branded and packaged.

Question 7.

Question :

According to the human communication process, the baby boomer who read all of the copy in an ad for Lyrica, a prescription for people who feel tingling or burning sensations in their feet, would be a(n):

Question 8.

Question :

Harrison has walked past a Mercedes dealership every weekday for the last eight months. Each time he passes, he examines the red Mercedes convertible in the showroom. He is now wondering whether he should buy the convertible and sell his SUV. Which of the following terms best describes what Harrison is doing or showing by his actions?

Question 9.

Question :

Consumers are immune to psychological pricing.

Question 10.

Question :

Toys 'R' U.S. has divided its advertising department into two sections: Toys 'R' U.S. United States and Toys 'R' U.S. International. Toys 'R' U.S. International is further divided into individual overseas locations including Italy, Germany, France, Hong Kong, Singapore and Canada. Given these facts, it would appear that the Toys 'R' U.S. ad department is organized by:

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