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BUS 317 BUS317 Week 2 Discussion 2 Communication and Consumer Behavior

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BUS 317 BUS317 Week 2 Discussion 2 Communication and Consumer Behavior\n\nCommunication and Consumer Behavior. 1st Post Due by Day 3. Advertising is, at its core, a way to communicate a message about a product or service to a set of consumers. However, to communicate most effectively with consumers, we must first understand what consumers look for in a product.\nFor this discussion, begin by reading “My Ad Campaign: Understanding What Consumers Look for in a Product” in the textbook (p.142).\n\nThen, select four items from the following list:\n\nTesla automobile\n\nManual toothbrush\n\nSubway sandwiches\n\nPet sitting services\n\nChristmas cards\n\nLife insurance\n\nPlumbing services\n\nFor each of the four items you selected, address the following questions:\n\nMaslow’s Hierarchy of Needs: Which level of need does this product fulfill? Explain.\n\nInformational vs. Transformational Motives: Which motive type does this product address? Explain.\n\nFCB Grid: Where does this product fall in the FCB grid? Explain.\n\nYour initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center. \n\n

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