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BSA 502 Week 2 Individual Assignment Marketing

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Marketing Focus

Review the marketing overview web page in the intranet section for Kudler Fine Foods in the Virtual Organizations link from the Materials page. Prepare a 3-5 page paper focusing on the three strategic objectives discussed. In the paper, discuss potential technology solutions to specifically support the customer contests, loyalty points programs, purchase tracking, benchmarking of internal versus external service processes, and management of inventory and related costs. Include concepts such as use of consumer databases and customer relationship management systems. Approach the task as if you were an IT resource for Kudler making recommendations to support these various programs.

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