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BSA 310 week 4 Individual Assignment McBride Marketing Paper

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Write a 3-5 page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

What market research would you undertake?
What types of media would be used?
What are McBride’s target markets?
What are the considerations for McBride to conduct a portion of their marketing on the Internet?

Explain your reasoning for your responses

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