ASHFORD BUS 696 BUS696 WEEK 2 ASSIGNMENT KEY SUCCESS FACTORS

BUS 696 Week 2 Assignment Key Success Factors

In a three to four page paper (excluding cover and reference pages), conduct a K.S.F. analysis by addressing the following:

• Identify the key success factors necessary for success in the industry in which your venture would be competing, including the expectations of customers.

• Weigh each factor to reflect its relevance to success in the industry.

• Identify two competitors in your industry.

• Evaluate your competitors and your venture against those key success factors, assigning weights.

• Sum individual ratings to get overall measure of competitive strength for each rival and for your new venture.

• Evaluate your venture’s overall competitive strength relative to rivals and to customer expectations.

• Determine a course of action to enable your venture to achieve competitive advantage in your industry relative to the industry’s key success factors and the position of your competitors.