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ASHFORD BUS 693 BUS693 WEEK 4 ASSIGNMENT FOUR P’S OF MARKETING

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BUS 693 Week 4 Assignment Four P’s of Marketing

In a 3-4 page APA paper (excluding title and reference pages), answer the following questions:

• Of marketing’s four P’s - product, price, promotion and place (distribution) - which lend themselves most easily to total or quasi-standardization?

• Of the four P’s, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?

• Which of the globalization drivers would be useful in answering the questions above for any particular industry?

• How do sourcing and location affect the four P’s of global marketing?

You are required to use at least two outside resources to support your paper.

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