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ASHFORD BUS 336 BUS336 WEEK 4 DQ 1 CO-BRANDING

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BUS 336 Week 4 DQ 1 Co-Branding

Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike. Would you agree? Research co-branding using the Internet and the Ashford Online Library. Discuss some examples of effective co-branding, and share links to their web pages for your classmates to access. Then, respond to the following:

? Why might two independent brands find co-branding beneficial for their overall marketing strategies?

? What are the best conditions for a successful co-branding opportunity?

? Speculate on an example involving two products that are currently independent, but would likely benefit from co-branding.

Explain your rationale. Respond to at least two of your classmates’ postings.

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