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ASHFORD BUS 336 BUS336 WEEK 3 DQ 1 CROSS-CULTURAL MARKETING

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BUS 336 Week 3 DQ 1 Cross-Cultural Marketing

After reading the article, “How Goya Became one of America’s Fastest-Growing Food Companies,” discuss the marketing strategy this organization implemented in order to successfully gain market share in a non-Latino market. What tactics were used? How did this organization address cross-cultural issues in its marketing strategy? Respond to at least two of your classmates’ posts.

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