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Ashford BUS 235 Week 3 Assignment Retail Store Paper

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Ashford BUS 235 Week 3 Assignment Retail Store Paper

Due by Day 7. Retail Stores. Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a two- to three-page paper (not including the title or reference pages) analyzing the marketing activities of your selected retail business. The analysis should include a minimum of four of the following areas:

Type of outlet (convenience, shopping specialty, etc.)

Location – Describe reason for specific location.

Customer profile – Who shops there? Target market segments?

Unique competitive positioning – What separates them from competition?

Categories of products (types, quality, brand, non-brand, and assortment)

High, medium, low prices (e.g., high quality-high price)

Can products be easily competitively shopped at other retail stores?

How well is the store laid out – displays, etc.?

Are promotions consistent with image? Are special sales obvious?

Sales approach – aggressive, laid back, or in-between?

Is information available to help you? Do they hide prices?

12. Can you get answers easily from clerks? 13. Do sales people seem well trained?
14. Return policies and warranties?

Describe how the marketing activities/decisions work to enhance business success.

Be sure to use specific examples to support your analysis. You must use at least two scholarly sources, in addition to the textbook, and format your paper according to APA style guidelines as outlined in the Ashford Writing Center.

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