AET 552 Week 5 Individual Assignment Website Content Strategy


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AET 552 Week 5 Individual Assignment Website Content Strategy

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AET 552 Week 5 Individual Assignment Website Content Strategy


 
Research three major organizations and evaluate the effectiveness of their content strategy. Suggestions include the following:

Coke

Harvard University

Sound Cloud

Applet

Mental Floss

Write a 1,050-2,100 word paper that answers the following questions for EACH site (plan to write 350- to 700-words per website):

Who is the target market for the site?

What is the objective of the website?

What is the primary communication message?

Is the website effective? Provide justification.

What are the who, why, what, when, where, style, approach, and tone of the communication?

Format your paper consistent with APA guidelines

Click the Assignment Files tab to submit your assignment.

 

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