AET 552 Week 4 Individual Assignment Advertising Content
Select an advertisement that successfully gained your attention.
Analyze the effectiveness of the selected ad.
Write a 700- to 1,050-word paper that answers the following questions for the ad you selected:
Who is the target market?
What is the objective of the ad?
What is the primary message?
Which of the SUCCESS elements does the ad satisfy? (See Chapter 10)
Do you feel the ad was effective or ineffective? Provide justification.
Provide the appropriate reference for the advertisement.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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