AET 552 Week 2 Learning Team Assignment Marketing Plan: Phase I


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AET 552 Week 2 Learning Team Assignment Marketing Plan: Phase I

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AET 552 Week 2 Learning Team Assignment Marketing Plan: Phase I

 

Review the Marketing Plan instructions and Grading Guide attached.

 

Complete Phase 1 of the Marketing Plan.

  • Create a new learning program for an existing or new organization. This product or service (new learning program) will be the basis for your marketing plan. Begin the marketing with a 1,400-1,750 word plan that includes the background and contextual analysis. 
    • Organization Name - Provide the organization name and a description of the organization. 
    • Organizational Product or Service (New Learning Program) - Describe the new learning program that is being introduced and for which this marketing plan is being developed. 
    • Historical Organizational Information - Summarize the history of the organization, providing context pertinent to the learning program to be marketed. 
    • Organizational Size - Discuss the size of the organization, including details about number or employees, customers/students, number of products/services, revenues, etc. 
    • Identify Stakeholders - Identify the key stakeholders for the learning program you are marketing, and describe why they are stakeholders. 
    • Stakeholder Needs - Describe the needs of the stakeholders you have identified, which should be considered in the learning program and the marketing plan. 
    • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing. 

Click the Assignment Files tab to submit your assignment.

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