AET 552 Week 1 Individual Assignment Role of Marketing in Learning Programs
Choose one of the following options to complete this week's assignment.
Interview a person within your organization or university who is responsible for learning program development.
Write 700- to 1,050-word paper in which you summarize the role of marketing in program planning.
Provide the organization name and the title and brief job description of the person interviewed.
Include your definition of marketing, along with the role of the program planner interviewed.
Explain the importance of marketing in program planning based on the information shared in the interview.
Provide examples of how marketing influences program success.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program development
Provide integrated marketing definitions from two different sources.
Explain the importance of marketing in organizational success.
Provide at least three examples from different organizations to support your explanation.
Reference sources of information used in the paper.
Format your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment
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