AET 552 ENTIRE COURSE


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AET 552 ENTIRE COURSE

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AET 552 ENTIRE COURSE

 


 
 
WEEK 1
 
AET 552 Week 1 Individual Assignment Role of Marketing in Learning Programs


 
Choose one of the following options to complete this week's assignment.

 

Option 1

Interview a person within your organization or university who is responsible for learning program development.

Write 700- to 1,050-word paper in which you summarize the role of marketing in program planning.

Provide the organization name and the title and brief job description of the person interviewed.

Include your definition of marketing, along with the role of the program planner interviewed.

Explain the importance of marketing in program planning based on the information shared in the interview.

Provide examples of how marketing influences program success.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

Option 2

Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program development

Provide integrated marketing definitions from two different sources.

Explain the importance of marketing in organizational success.

Provide at least three examples from different organizations to support your explanation.

Reference sources of information used in the paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.


 
 
 
WEEK 2 


AET 552 Week 2 Learning Team Assignment Marketing Plan: Phase I


 

Complete Phase 1 of the Marketing Plan.

  • Create a new learning program for an existing or new organization. This product or service (new learning program) will be the basis for your marketing plan. Begin the marketing with a 1,400-1,750 word plan that includes the background and contextual analysis. 
    • Organization Name - Provide the organization name and a description of the organization. 
    • Organizational Product or Service (New Learning Program) - Describe the new learning program that is being introduced and for which this marketing plan is being developed. 
    • Historical Organizational Information - Summarize the history of the organization, providing context pertinent to the learning program to be marketed. 
    • Organizational Size - Discuss the size of the organization, including details about number or employees, customers/students, number of products/services, revenues, etc. 
    • Identify Stakeholders - Identify the key stakeholders for the learning program you are marketing, and describe why they are stakeholders. 
    • Stakeholder Needs - Describe the needs of the stakeholders you have identified, which should be considered in the learning program and the marketing plan. 
    • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing. 

Click the Assignment Files tab to submit your assignment.


 
 

 

 
WEEK 3
 
AET 552 Week 3 Learning Team Assignment Marketing Plan: Phase II

 

Review the Marketing Plan instructions and Grading Guide attached.

 

Complete Phase II of the Marketing Plan.

  • Continue the marketing plan by adding 1,400-1,750 words in which you address the topics below. 
    • Environmental and Contextual Analysis - Complete an environmental and contextual analysis. Discuss the social, economic, political, and technical factors to be considered. Explore the resources available. 
    • Program Objectives - Provide the program objectives. Support your selection of program objective given the contextual analysis and stakeholder needs. 1
    • Target Market - Describe the demographics, psychographics, behaviors, and geographic considerations of your target market. Synthesize these characteristics to create a profile of your target market. 
    • Competitive Analysis - Identify competitors offering similar learning programs. Describe their strategies. 
    • Learning Program - Provide the value proposition of the new learning program and any unique selling points. Identify effective positioning and differentiation strategies for your new learning program and support why these strategies will be effective. Highlight program features that are important to promote given the contextual analysis, competitive analysis, and target market. 
    • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing. 

Click the Assignment Files tab to submit your assignment.

 


AET 552 Week 3 Individual Assignment Marketing Strategies


Choose one of the following options to complete this week's assignment.

 

Option 1

Write a 700- to 1,050-word paper that evaluates and contrasts the marketing strategies of three organizations in the same industry. 

Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategy of the three organizations.

Answer the following questions:

What is the value proposition of each organization?

Are the organizations meeting customer expectations and delivering on their promise?

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

Option 2

Write a 700- to 1,050-word paper that evaluates and contrasts the marketing strategies of two adult learning programs. Include the following:

Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategy of each learning program.

Answer the following questions:

What is the value proposition of each learning program?

In what ways do the learning programs meet or fall short of customer expectations and deliver or fail to deliver on their promise?

What are the tools used to evaluate the success of learning programs in meeting customer needs?

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

 

 


WEEK 4


 
AET 552 Week 4 Learning Team Assignment Marketing Plan: Phase III


 

Review the Marketing Plan instructions and Grading Guide attached.

 

Complete Phase III of the Marketing Plan.

  • Finalize the marketing plan by adding 1,400-1,750 words that include details for communicating your learning program, including the topics below in your strategy. Be sure to submit a complete marketing plan at the end of week four, combining all three phases into one plan. 
    • Message - Develop the key messages your marketing will convey to the target audience. Explain why these messages will be effective in promoting your new learning program. Support your choices. 
    • Creative Strategy - Develop the creative strategy you will use to marketing your new learning program. Support the choices you've made in developing your creative strategy. 
    • Communication Methods - Identify the key communication methods you will use to market your new learning program, including advertising, direct response, internet-based communication, sales promotion activities, public relations, social media, mobile, blogs, podcasting, or others. Support your choices give the contextual analysis, target market, and competitive analysis. 
    • Budget - Provide a budget for your marketing plan, including all costs and any anticipated revenue (if appropriate) associated with your plan. 
    • Evaluation Techniques - Identify evaluation techniques that will be used to measure the success of your marketing plan. Identify key performance indicators that will help stakeholders determine whether your marketing plan is working, and explain how they will be measured. Support your decisions about how to evaluate the effectiveness of your marketing plan. 
    • Integrate previous sections of the marketing plan to create a final plan that includes Phase I, Phase II, and Phase III. Ensure that you incorporate all available faculty feedback from previous weeks. Your final marketing plan should be 4,200-5,250 words all together. 
    • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing. 

 

Click the Assignment Files tab to submit your assignment. 


 
 
AET 552 Week 4 Individual Assignment Advertising Content


 
Select an advertisement that successfully gained your attention. 

Analyze the effectiveness of the selected ad.

Write a 700- to 1,050-word paper that answers the following questions for the ad you selected:

Who is the target market?

What is the objective of the ad?

What is the primary message?

Which of the SUCCESS elements does the ad satisfy? (See Chapter 10)

Do you feel the ad was effective or ineffective? Provide justification.

Provide the appropriate reference for the advertisement.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 


 
WEEK 5

 

AET 552 Week 5 Learning Team Assignment Marketing Plan Presentation

 

Create a 7- to 10-slide Microsoft® PowerPoint® presentation of your Learning Team's marketing plan for a new learning program, including speaker notes demonstrating how you would present the slide. Use the attached grading guidelines for additional requirements for this assignment.

  • Summarize the learning team's marketing plan. (Note: Your presentation should include 7-10 content slides. A cover slide and any reference slides would be in addition to the 7-10 slide requirement.) 
  • Include speaker notes with additional content demonstrating how you would present each slide if you were presenting the PowerPoint to stakeholders. 
  • Focus your presentation on the highlights that would be most relevant to stakeholders of your marketing plan. Include information that would be most pertinent to leaders and decision-makers within the organization who would need to provide approval to move forward with the plan. 
  • Develop slides that are appropriate for a professional setting, and that would effectively support the presentation of your marketing plan to stakeholder and decision-makers within your chosen organization.
  • Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics throughout your presentation. 

 

Click the Assignment Files tab to submit your assignment.

 


 
AET 552 Week 5 Individual Assignment Website Content Strategy


 
Research three major organizations and evaluate the effectiveness of their content strategy. Suggestions include the following:

Coke

Harvard University

Sound Cloud

Applet

Mental Floss

Write a 1,050-2,100 word paper that answers the following questions for EACH site (plan to write 350- to 700-words per website):

Who is the target market for the site?

What is the objective of the website?

What is the primary communication message?

Is the website effective? Provide justification.

What are the who, why, what, when, where, style, approach, and tone of the communication?

Format your paper consistent with APA guidelines

Click the Assignment Files tab to submit your assignment.

 

 WEEK 6



 

 AET 552 Week 6 Learning Team Assignment Marketing Plan Reflections

 

Write a 350- to 700-word reflection on the experience of writing a marketing plan. Use the attached grading guidelines for additional requirements for this assignment.

  • Discuss the experience of developing a marketing plan in your learning team discussion area. (Note: I will look for the discussion in your learning team discussion area when grading this assignment. If you choose to have the discussion outside of the classroom (e.g., Skype, phone, or other), a transcript should be posted in the learning team discussion area and clearly labeled so that I am able to see evidence of the discussion.) 
  • Share the team's reactions, thoughts, and experiences related to creating a meaningful marketing plan.
  • Identify what you found most challenging about creating a marketing plan. 
  • Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics throughout your presentation. 

 

 AET 552 Week 6 Individual Assignment Marketing Plan Reflections

 

Reflect on the required reading for this course. 

 

Write a 1,400- to 1,750-word paper in which you share your reactions, thoughts, and experiences related to the readings and associated assignments. Use the attached grading guidelines for additional requirements for this assignment.

  • Identify and summarize three topics from previous weeks of the course. (Be sure you properly cite your sources.)
  • Share your reactions, thoughts, and experiences related to each of the selected topics and associated assignments.
  • Analyze how you might be able to apply each concept in your current or future work. 
  • Identify any benefits or drawbacks to the concepts you've identified as they relate to marketing adult learning programs. 
  • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.  

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